Local TV: A 30-second commercial on a local station in a top 10 market usually ranges from $4,000 during a movie, to $45,000 for time on the highest-rated shows.
Network TV: A 30-second spot in prime time ranges from $80,000 to $600,000 depending upon show ratings and genre. Average is $120,000 to $140,000.
Cable TV: A 30-second spot in prime time runs between $5,000 and $8,000 depending on the network.
Stationary Billboards: To place several short-term ads from 1-3 months on the 14X48 signs along the freeway ranges from $5,000 to $25,000 in top 10 markets.
Radio: Commercials range from $200 to $1,000 for a 60-second spot, depending upon criteria such as time of day and program ratings.
Newspapers: A full-page ad in the top 10 markets runs an estimated $120 per 1,000 circulations.
Rolling Impressions Mobile Billboards: A 3 sided mobile ad on a 6 month contract can generate >60,000 impressions daily with a cost per impression less than $1.
Mobile advertising offers excellent cost per impressions compared to traditional advertising rates, reported by the Wall Street Journal |